Case Study

" Novatium successfully rolled out with the operator, This had resulted in a massive subscriber base for Novatium and the operator, Navigator service has reduced churn for the operator by 3 to 8 %. "

Navigator service with BSNL

Novatium Concept

Novatium’s service portfolio was developed to foster a mutually beneficial partnership between telecom service providers, customers and us which enables everyone to gain from a world-class computing experience. Our service enables the effective targeting of individual customers, SME firms, educational institutions and Government agencies. With a dynamic mix of value-added services, future-proof computing and unmatched after-sales services, Novatium offers excellent up-sell opportunities. Leveraging off our platform enables telecom operators to transform themselves from bandwidth sellers to value-added service providers offering a spectrum of content and applications.

Novatium’s Navigator service rides on a telecom operator’s existing broadband backbone, permitting service providers to add significant value and offer their communities a menu of comprehensive computing solutions covering online service, access device, applications, internet connectivity and support. It is fully customizable to meet service providers’ requirements and opens up many additional revenue streams with the freedom to create and market variations of subscriptions, applications, VAS, content and targeted advertisements.

Once implemented, Navigator provides an addictive computing experience which quickly creates a new application and prepaid content market. Users can easily subscribe to fresh content and applications as their needs change and grow.

A host of monitoring and control facilities are available to help service providers ensure the best possible customer experience. Usage monitoring facilities can be used to recommend applications based on client tastes and optimize network usage. Modular architecture and customizable plug-ins permit Navigator to be easily integrated with the service provider’s existing support framework. The phased investment expected from telecom operators is linked realistically to cash-flows based on a flexible ‘Scale as you Succeed’ partnership model.

Why Novatium

Novatium Navigator is a unique service of proven value which was designed to extend internet penetration to the widest audience. For the service provider, it is an all-inclusive package that offers multiple revenue streams, operational flexibility and failsafe administrative controls. It offers a proven migration path for a telecom company to grow rapidly from a pipeline seller to genuine full-range Internet Service Provider.

Expanding the Customer base and reducing churn

A variety of marketing tools can be deployed to attract customers. Navigator provides the flexibility for service providers to repackage the content and applications provided to individual users. This facility can be employed to customize packages to meet the expanding requirements of a fast-growing computing community. Each service option can be aimed at individual target segments with differentiated fee structures.

The access device itself can be locked to the service provider’s network and subscription, reducing customer migration and ensuring a steady customer base.

Enhancing Revenue Streams

Once customers have subscribed, Navigator’s easy usability and addictive functionality enhances user retention and reduces the churn normally associated with new services. Further, within a short while users apply for additional content and applications as their needs expand. This provides an opportunity for service providers to cross-sell and up-sell premium value-added services offered by themselves or in association with third-party providers catering to niche and up-market segments.

Navigator’s usage analytics module offers yet another revenue stream by facilitating targeted advertising to customers based on their usage patterns.

Operational Ease and Flexibility

Navigator is conceived to optimize infrastructure utilization and minimize operational overheads. The service is designed to run on a service provider’s available infrastructure utilizing a wide range of plug-ins to integrate existing portals, billing and administrative systems.

Unmatched Return on Investment

With limited additional investment envisaged to integrate Navigator into their delivery framework, service providers can look forward to an unmatched Return on Investment.

Customer Testimonials

Mr. Natarajan

Retired Sr. Director, Indian Meteorological Depatment

Ever since I started using the Novatium Navigator, I have been extremely happy. I have had no trouble with virus, etc and will definitely recommend the Novatium Navigator to all my friends and family.

Mrs. Rajalakshmi

Chartered Accountant

The Novatium Navigator is the most useful for children. Investing on the Novatium Navigator is very helpful as it saves on the total upfront cost, softwares, etc. At an age where a computer is a huge necessity in every walk of life, the Novatium Navigator is such a device that gives you everything you want customized for your personalized computing experience.

Mrs. Devi

Novatium customer

Novatium Navigator has played a huge role in my son’s growth. My husband and I never have to worry on what he does on the computer. We have white listed the websites he can visit and also timed his internet usage, so it does not exceed our internet bill.

Mr. Nagarajan

Novatium customer

Having no knowledge on computing, the Novatium Navigator has taught me much more than I had hoped to learn. I now use the Novatium Navigator for my business and my children use it too.

Mr. R. Kalyana Raman

Retired, Enfield Employee

I was concerned about the complexity of owning a PC. But after seeing the Novatium netPC demo, I decided to go for it. It is very simple to use.

Mr. G. Mani

Railway Employee

I never dreamt of owning a PC in the near future. But Novatium netPC has made it possible. Now I can access my mails, teach my children online, and manage accounts.

Harini's Father

Novatium customer

I am happy to get this service for my kids without any big investment, And yes the rental for the service fits into my monthly budget nicely.

Selvi's Mother

Novatium customer

I used to worry every time my daughter went out to Internet cafes for browsing. Now, with a netPC at home I can guide her better.

Mr. Divakar

Novatium customer

It is really maintenance free . I never spend on buying Operating system, new application software or invest in anti-virus CD which saves my time too.

Mr. Antony Jackson

Novatium customer

I have very little exposure to PC. Now, my daughter learns by herself and even teaches me on how to use netPC. I am happy about it.

Vishwa's Father

Novatium customer

My kids are glued to the computer whenever I enter the house. This is good and thankfully their time in front of the TV has reduced.

Partners

Airtel’s national high-speed optic fiber network currently spans over 126,357 Rkms across India. Partnership with Airtel for the launch of Net PC Plus reinforces the strategic intent to enhance broadband experience for Airtel customers by offering innovative and collaborative products. Novatium’s managed computing service adds to Airtel’s existing portfolio of services. This initiative will on one hand help individual, businesses users save on recurring costs and help spur broadband uptake by making user experience simpler and more affordable.”

 

Novatium NetPC powered by Novatium's patented technology has given new dimensions to this endeavor of BSNL. BSNL's fixed line customers who have so far stayed away from broadband due to the cost and complexities would have an advantage of availing Novatium netPC at quite economical price. With its huge connectivity and infrastructure, BSNL would give a new wind to the computing and broadband revolution in the country.

 

Tata Teleservices Limited is India's premier telecommunication service provider licensed to provide telecommunication services. It focuses on all market segments, i.e. commercial, residential and public telephony. Tata Teleservices, powered by Novatium Computing, will help take computing to Tata Teleservices's fixed line customers and democratize access to information. With its wide spread fiber connectivity and infrastructure, Tata Teleservices hopes to usher in the computing and broadband revolution.

 

MTNL was set up on 1st April, 1986 by the Government of India to upgrade the quality of telecom services, expand the telecom network, introduce new services and to raise revenue for telecom development needs of India's key metros .Delhi, the political capital and Mumbai, the business capital of India. In the past 23 years, the company has taken rapid strides to emerge as India's leading and one of Asia's largest telecom operating companies. Besides having a strong financial base, MTNL has achieved a customer base of 8.06 million as on 31st March 2009. The company has also been in the forefront of technology induction by converting 100% of its telephone exchange network into the state-of-the-art digital mode. The Govt. of India currently holds 56.25% stake in the company.

 

Leveraging its high quality buried fibre Next Generation Network extending over 1600 kms in Mumbai, TTML recently announced its vision for Digital MumbaiTM – broadband anytime, anywhere, in Mumbai city. The Company has also rolled out its GSM services under the brand name TATA DOCOMO in Mumbai, Maharashtra and Goa. With a full portfolio of products and services for different categories of retail and enterprise consumers, and an excellent network backed by good customer care, TTML is well positioned to lead the market in the years ahead.

 

Novatium's strategic tie-up with Mauritius Telecom started in July 2008 and has over 2000 users subscribed to Novatium netPC. The service to the destination is completely managed remotely from India.